Juha Jarvinen

Juha Jarvinen is Chief Commerical Officer at Virgin Atlantic. He leads the Commercial function and its contribution to becoming the most loved travel company.

Juha joined Virgin Atlantic as Chief Commerical Officer on 21 January 2019 from Finnair Plc, where he had been Chief Commercial Officer and Executive Board Member since 2014 and also Managing Director of Finnair Cargo from 2012 to 2016. During this period Juha led the airline’s commercial function into oneworld JV’s on North Atlantic and Japan traffic, making Finnair the largest European carrier in Japan as well as drove major growth in Greater China and other Asian regions

Prior to Finnair Juha held a number of senior commercial and operations positions at SAS Scandinavian Airlines in Sweden, Estonia and Finland, after joining the airline's UK call centre operations team in 1998.

Juha is currently President of the Airline Passenger Experience Association [APEX], a US based non-profit association representing the global airline, technology and entertainment industry to look at ways to continue to improve customer experience – something that links in very well with our Velocity strategy.

Juha holds an MBA from Danube University in Austria and a BA Honours from London Metropolitan University Business School. He resides in London with his spouse. He loves travelling and exploring the world and enjoys going to the gym, running or a bikram hot yoga class.