Siobhan Fitzpatrick

Chief Experience Officer at Virgin Atlantic

Siobhan joined Virgin Atlantic as VP, Digital & Distribution in 2018 after 15 years in senior roles in the retail industry at brands including Argos and Homebase. Earlier, she gained deep digital experience through roles in media and publishing. Siobhan’s background includes digital commerce and transformation, customer experience and marketing. She is passionate about creating seamless experiences for customers, delivered through amazing people and great technology.

Siobhan lives with her partner, son, three cats, one dog and one horse. When she’s not on the horse riding, she’s normally avidly reading.



  • Chief Experience Officer

    Current role

  • Chief Digital & Marketing Officer

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