Virgin Australia Holdings Limited is engaged in the operation of a domestic and international airline business, and the operation of a frequent flyer program. The Company's segments include Virgin Australia Domestic, which includes operations using the fleet of Boeing B737 aircraft, Airbus A320 and A330 aircraft, and Fokker F50 and F100 aircraft, and comprises Australian domestic flying, including regional network and cargo operations; Virgin Australia International, which includes operations using a mix of Airbus A330, Boeing B777 and B737 aircraft, and comprises Trans-Pacific, Abu Dhabi, Trans-Tasman, Pacific Island and South East Asia flying, including international cargo operations; Velocity, which includes operations of its loyalty program, and Tigerair Australia, which includes operations using a narrow body fleet of Airbus A320 and Boeing B737 aircraft, and comprises Australian domestic flying targeting the budget leisure market and international flying to Denpasar.

Aviation & Aerospace

Virgin Australia

Jayne Hrdlicka

Race Strauss

Mick McHugh

Alistair Hartley

Lisa Burquest

Stuart Aggs

Libby Minogue

Susan Schneider

Paul Jones

Christian Bennett

Dave Emerson

Nick Rohrlach

The Marketing and Customer Strategy team at Virgin Australia is responsible for driving customer engagement and loyalty through innovative marketing initiatives and strategic partnerships. This team focuses on analyzing customer behavior, enhancing digital experiences, and optimizing product offerings to improve overall customer satisfaction and revenue growth. By leveraging data analytics and market insights, they develop targeted campaigns and strategies that align with the airline's objectives across domestic and international markets.

Marketing and Customer Strategy

Leadership Team

Data and Analytics

Marketing and Customer Strategy

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Team members

Other teams at Virgin Australia

Leadership Team

Data and Analytics