Melissa Simpson

Melissa Simpson is a Senior Analytics Engineer at Virgin Media O2 since August 2023, following experience as an Analytics Engineer at Adaptavist from May 2021 to August 2023. Prior roles include Performance Marketing Manager at Karshare, where responsibilities involved digital marketing reporting and data analysis, and Digital Strategy Manager at Totaljobs Group, focusing on data-driven reporting for a major job board. Additional experience includes product development and performance improvement roles at Spark Media SA and Foneworx, as well as project management at Quirk. Melissa holds a SQL Nanodegree in Data Science from Udacity and dual bachelor's degrees in Marketing Management from the University of Pretoria and in Mathematics and Statistics from the University of South Africa.