Russel Bacha

Head Of Technology, CRM & Loyalty Program at Virgin Megastore Saudi Arabia

Russel Bacha has several years of experience in the IT field. Russel worked as the Head of Technology, CRM & Loyalty Program at Virgin Megastore Saudi Arabia from 2012 onwards. In this role, they led the Information Technology division and was responsible for budgeting, strategy, and digital transformation projects such as SAP ERP & Hybris Commerce Implementation, Microsoft Office 365 Migration, and infrastructure virtualization and migration to IBM cloud. Prior to that, they worked as a Network Administrator at Saudi Oger Ltd. from 2010 to 2012 and as an IT Coordinator at Virgin Megastore Saudi Arabia from 2008 to 2010, where they managed the IT department and implemented and administered the company's LAN/WAN using Cisco equipment.

Russel Bacha holds a Master's degree in Strategic Management - International Business from Université Paris-Saclay. Prior to that, they earned a Bachelor's degree in Computer Science from Notre Dame University - Louaize (NDU) between 2003 and 2007. Russel completed their high school education at Balamand High School. In addition to their academic achievements, Russel Bacha has obtained certifications such as the Digital Loyalty Associate Certification from Digital Loyalty Academy in July 2020 and the Exponea Academy Fundamentals Course from Exponea in March 2021.

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Virgin Megastore Saudi Arabia

Virgin Megastore is a global leader in retail entertainment with over 40 stores throughout the Middle East. Since its establishment in the KSA in 2008, Virgin Megastore set an unbounded target of expanding its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment needs, not just music, not only movies. Virgin Megastore offers a wide range of products, including CDs, DVDs, Books, Electronics, Multimedia, Games, Accessories, merchandise computers, Tickets and a whole lot more... Virgin Megastore has created a whole new dimension in entertainment by catering to local cultures through events, activities, and support of local artists. Virgin Megastore is truly a global brand with local flavor. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for the young and young at heart. We've got the right mix of the target group coming into our premises every single day. So be it event tickets or pop-idol merchandise, Virgin Megastore is the place to get it all. Our Values - Passionate: we strive in our search for exciting, novel ideas; we chase every opportunity to improve our service, ourselves. We embrace change and create trends. - Genuine: We are honest. We care for people. We respect cultures. - Vivid: We enrich lifestyles and add new levels of excitement to everyone, making their everyday richer, titillating with unique experiences. - Customer Centric: we place customers at the center of everything we do.


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201-500

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