Trenton Pratt

Senior Director, Genre Strategy Commercial Marketing at Virgin Music Group

Trenton Pratt has a diverse work experience in the music and media industry. Trenton is currently working as the Director of Streaming & Playlisting Strategy (Hip-Hop & R&B) at Virgin Music. Prior to that, they worked at Viacom as a Music Programmer, where they were responsible for creating and curating themed music video blocks and leading digital processes for network award shows. Before Viacom, Trenton worked at CBS Radio as a Promotions Assistant and Marketing Intern, where they managed promotional events and assisted with contest preparation and listener inquiries. Additionally, they have experience as a Staff Writer at CampusLATELY Media, a National Marketing Representative at The Syndicate, an Urban/Pop College Marketing Rep at Sony Music Entertainment, a Marketing/Events Intern at ALIVE Magazine, and a Street Team Member at Allied Integrated Marketing. Overall, their work experience spans various roles and responsibilities in marketing, promotions, content creation, and event management.

Trenton Pratt completed their Master of Science (MS) in Media Management from The New School between 2016 and 2018. Prior to that, they obtained a Bachelor of Science (BS) in Business Administration from Harris-Stowe State University, which they attended from 2009 to 2015. In addition to their degrees, Trenton also holds a certification in "Understanding Trademarks: A Deeper Dive" from LinkedIn, obtained in 2020.

Links

Previous companies

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Timeline

  • Senior Director, Genre Strategy Commercial Marketing

    September, 2021 - present