Virginia Eye Institute
Melissa Casanova is an experienced marketing professional currently serving as the Physician Liaison and Marketing Director at Virginia Eye Institute since October 2018. In this role, Melissa develops sales and retention strategies and utilizes data analytics to inform management decisions. Previously, Melissa held positions including Marketing Director at BCI, where brand and marketing strategies were created for various clients, and Social Media Marketing Manager at the Virginia Museum of Fine Arts, focusing on promotional content for major exhibitions. Other roles include Marketing Manager at Achieve 1 and Project Coordinator positions at Network Building + Consulting and Velocitel. Melissa received education from J. Sargeant Reynolds and continued studies at Virginia Commonwealth University.
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Virginia Eye Institute
Virginia Eye Institute (VEI) is a comprehensive eye care organization providing a wide range of ophthalmology, optometry, and optical services in 8 locations across Central Virginia. VEI offers an exceptional range of ophthalmic care to Richmond, VA residents including, cornea and external diseases, glaucoma, cataract surgery, retina, oculoplastics, pediatrics, refractive surgery (LASIK), and general ophthalmology. All optometrists and ophthalmologists at VEI are board-certified and many are fellowship-trained. VEI eyewear locations provide board-certified opticians and contact lens fitters. VEI also owns and operates an out-patient Ambulatory Surgery Center (ASC). VEI’s optical shops are ranked as one of the nation’s “50 Best Optical Shops”. VEI also has an Aesthetic Center in Short Pump performing remarkable cosmetic and reconstructive surgeries by our fellowship-trained specialists.