Melissa Casanova

Melissa Casanova is an experienced marketing professional currently serving as the Physician Liaison and Marketing Director at Virginia Eye Institute since October 2018. In this role, Melissa develops sales and retention strategies and utilizes data analytics to inform management decisions. Previously, Melissa held positions including Marketing Director at BCI, where brand and marketing strategies were created for various clients, and Social Media Marketing Manager at the Virginia Museum of Fine Arts, focusing on promotional content for major exhibitions. Other roles include Marketing Manager at Achieve 1 and Project Coordinator positions at Network Building + Consulting and Velocitel. Melissa received education from J. Sargeant Reynolds and continued studies at Virginia Commonwealth University.