Dylan McKitterick

Dylan McKitterick serves as the Director of Digital Strategy & Revenue Growth for Virginia Tech Athletics since December 2021, focusing on revenue-generating digital marketing campaigns that enhance donor membership and ticket sales. Prior roles include Assistant Director of Digital & Email Strategies at Virginia Tech, where Dylan led marketing automation initiatives, and Assistant Director of Marketing at Illinois State Athletics, responsible for women's basketball marketing. Dylan's earlier experience includes positions at Central Michigan University as a graduate assistant and intern, managing marketing communications and outreach for various women's sports teams. Dylan holds a Bachelor of Applied Arts in Sport Management and is pursuing a Master's degree in Sport and Fitness Administration at Central Michigan University.