Brad Etheridge

Brad Etheridge is a seasoned professional in the media and technology sectors, currently serving as a Product Manager in Content Operations for Metaverse Publishing at Meta since June 2024. Etheridge also contributes to the Virtual Athletics League as a member of the Advisory Board and previously operated as an Operations Consultant at inCitu until June 2024. Etheridge's background includes a role as Product Manager for Established Creator Partnerships at Meta, along with co-founding Ethea where leadership focused on AI-driven narrative generation targeting the entertainment industry. Etheridge has held various positions, including VP at The Rogue Initiative and Executive Assistant to the CEO at New Regency Productions. Academic credentials include a Bachelor of Business Administration with concentrations in Marketing and Global Media Studies from the University of Michigan's Stephen M. Ross School of Business.