Shane Gruchow

VP of Client Experience at Virtual Benefits Administrator

Shane joined VBA in August of 2022 as the Vice President of Client Experience. He is responsible for the entire Client Experience department, which provides project management, training and ongoing support for VBA’s clients and their vendors.

He has over 20 years of healthcare-related experience ranging from consumer-directed benefits to health insurance exchanges and Medicaid operations. Shane also has 14 years of project management experience leading teams and projects within the healthcare industry and government operations.

Prior to VBA Software, Shane spent eight years within the Data Integration department at HealthEquity, leading a variety of teams to success. In his most recent role as director, Shane oversaw teams of engineers implementing and supporting electronic data interchanges with clients and vendors for all the company products. He also spent 10 years with Xerox in several roles, chiefly managing client relations and leading operations for government clients.

Shane holds an MBA in Management and Strategy from Western Governors University and a BA from the University of Wisconsin–Madison. He is also a certified Project Management Professional (PMP) and a certified Manager of Quality and Organizational Excellence (CMQ/OE).

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  • VP of Client Experience

    Current role