VST
Charlotte Kiddle is currently working as the Chief Research and Partnerships Officer at VST, where Charlotte focuses on building retail solutions through technology, research methodologies, data science, and machine learning. Prior to this role, Charlotte held various positions at companies such as The Source Insight and BrainJuicer, specializing in market research and client development. Charlotte started their career as a Research Consultant at TNS NFO after earning a Bachelor of Science in Physiology from King's College London.
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VST
With exceptional accuracy using thousands of shoppers in our virtual stores, we provide the at-shelf outcome of any assortment change, price changes, NPD pack changes, merchandising and layout changes. We call this last metre thinking. Retailers use us to determine category arrangements – separating the investments that are justified from those that make less sense. We've run 1,000's of tests and our clients have executed change in every UK grocer. Our client-base is majority repeat business with global brands across multiple categories.