Sarah B. has nine years of work experience in marketing communications and content strategy. Sarah started their career in 2013 as the Content & Social Media Marketing Director and Founder of Brixten Marketing, where they provided B2B and B2C content marketing (digital, print) and social media content strategy development, creation and execution, as well as basic public relations, for a variety of clients nationwide. Sarah then worked as a Communications Specialist and Senior Communications Specialist at Starkey Hearing Technologies, where they led corporate and retail social media to encourage consumer-brand engagement, brand loyalty and drive sales. Sarah then moved to UnitedHealth Group as a Manager and Senior Content & Social Media Strategist, where they lead social media strategy within the Medicare & Retirement division, primarily for the Medicare Made Clear educational campaign brand. Sarah then worked as a Content Marketing Strategist at Insite Advice, where they managed social media and digital content strategy and execution for 13 B2B and B2C businesses. Sarah also gained experience as a Communications Content Writer for the St. Louis Rams NFL team and as a Freelance Reporter for the St. Louis Business Journal. Additionally, Sarah held roles as an Equestrian Trainer at Castlewood Stables and as an Editorial Intern and Writer Freelance for ALIVE Magazine and Yellow Scene Magazine, respectively. Sarah is currently working as a Senior Marketing Communications Manager at VirtualHealth, starting in 2022.
Sarah B. attended The Hockaday School from 2005-2009 and then went on to obtain a Bachelor of Journalism from the University of Missouri-Columbia in 2013. Sarah also has two certifications from Google, Adwords Fundamentals obtained in May 2015 and Google Analytics Certified obtained in April 2015.
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