Richa Rathour

Richa Rathour has worked as a Data Analyst at Virtue Analytics Inc. since April 2022. In this role, they conduct marketing mix modeling and ROI analysis to evaluate the effectiveness of various marketing strategies. Richa assists clients in the healthcare, CPG, and retail industries in optimizing their marketing budgets using analytical techniques. Richa analyzes advertisement point of sale (POS) data and sales trends to provide actionable insights and recommendations to clients.

Prior to their current role, Richa worked as a Statistical Analyst Trainee at SGPGIMS Lucknow from March 2021 to August 2021. During their tenure, they collaborated with researchers, physicians, and other healthcare professionals to analyze and interpret medical data for various research projects.

Richa also has experience as a Data Associate at the Academy of Management Studies (AMS) in January and February 2021, as well as a Data Analyst Trainee at Divine Hearts and Multispeciality Hospital from December 2020 to January 2021.

Additionally, Richa has worked as a Subject Matter Expert in Statistics at Chegg India Private Ltd from July 2019 to December 2019. In this role, they provided online tutoring to students on various statistical concepts and developed clear explanations to help them understand complex topics.

Richa Rathour completed their Bachelor of Science degree in Computer Science and Statistics from the University of Lucknow from 2015 to 2018. Richa then pursued a Master's degree in Statistics from BABA SAHEB BHIMRAO AMBEDKAR UNIVERSITY from 2018 to 2020.