Debby Vellozzi

Vice President Of Product Development at Virtue Labs LLC

Debby Vellozzi has over 20 years of experience in product development and brand planning in the beauty industry. Debby began their career in 1994 as a Marketing Manager at Zotos International, a subsidiary of Shiseido USA. In 2003, they took on the role of Director of Product Development at Frederic Fekkai & Co. Debby then moved on to become Director of Product Development at Strivectin Operating Company in 2009. In 2012, they took on the role of Head of Product Development at Virtue Labs LLC, and also worked as a Product Development Expert at DSV Product Development. In this role, they were responsible for all aspects of new product development, product management and strategic brand planning, with a focus on hair, skin and body. Debby had a strong grounding in product innovation and market awareness and was able to successfully navigate and direct the critical pathway from initial product conceptualization and product development stage through consumer testing, product refinement, and brand expansion stages.

Debby Vellozzi earned their Bachelor of Science (BS) in Marketing from Southern New Hampshire University between 1986 and 1990. Debby then went on to receive their Master of Business Administration (MBA) in Marketing from Sacred Heart University.

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Stamford, United States

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Virtue Labs LLC

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Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall morehealthy. For the first time, we can actually repair hair—even after the damage is already done.Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.