Virtue Labs LLC
Martine Castelluccio has been working in the beauty industry since 1996, when they became a freelance makeup artist and hairstylist. In 2013, they joined Meche Salon as a Colorist Assistant. Martine then joined Olaplex in 2015 as a Senior Educator and Director of Education, where their motto was "Educate, create and motivate." In 2019, they joined Virtue Labs LLC as a Lead Educator and West Coast Regional Education & Sales. Martine is also a Local 706 Union Member.
Martine Castelluccio is a Licensed Cosmetologist.
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Virtue Labs LLC
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Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall morehealthy. For the first time, we can actually repair hair—even after the damage is already done.Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.