Cristina Serafyn

Cristina Serafyn is a seasoned marketing professional with extensive experience in brand strategy and partnership solutions, currently serving as Senior Director of Cobrand Partnership Solutions at Visa since February 2018. Prior to this role, Cristina held various positions including Director of Marketing Strategy at Wells Fargo, where leadership in a strategic initiative contributed to the launch of a new team. As an independent marketing consultant, Cristina collaborated with small businesses to enhance their marketing strategies. Cristina co-founded Fresh Baby Bites, pioneering an organic meal delivery service for children in San Francisco. Additional experience includes directorial roles at Barclaycard, GE Money, Juniper Bank, and First USA, focusing on marketing innovations and customer engagement strategies. Cristina holds a Bachelor of Arts in Communications from Penn State University.