Daiana Sonin is a Senior Global Marketing Executive with over 10 years of international experience in leading luxury beauty brands across domestic and travel retail channels. Having held key roles at prominent companies including Coty and La Prairie Group, Daiana specialized in product and brand launches, regional expansion, and portfolio optimization, consistently driving market share growth and exceeding sales targets. Daiana is currently the Senior Global Brand Manager at Visa, focusing on affluent strategic segments. They hold multiple degrees in Marketing and Communications from recognized institutions, along with ongoing education in Digital Marketing.
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