Helen Wang

Helen Wang is an accomplished professional with extensive experience in digital marketing and analytics, currently serving as Senior Director of Digital Experiences & Capabilities at Visa since September 2011. Helen leads initiatives in Marketing AI Governance and cross-functional operations, focusing on optimizing business operations through AI tools. Previous roles at Visa include Senior Director positions in Global Brand & Content Governance and Global Digital Analytics & Measurement, where Helen developed comprehensive digital governance strategies and launched global analytics frameworks. Helen's career also includes a background in account management at BPA Worldwide and a strong academic foundation with multiple degrees in International Business and Marketing from prestigious institutions in Canada and Japan.