Karina Concha Rodríguez

Karina Concha Rodríguez is an accomplished professional in consumer insights and marketing, currently serving as a Consumer Insights Senior Manager at Visa since September 2025. Prior experience includes various roles at Pernod Ricard from January 2021 to September 2025, culminating in the position of Consumer & Shopper Insights Senior Manager, as well as a tenure at J.D. Power where Karina held the title of Research Operations Supervisor from September 2016 to January 2021. Additional experience encompasses marketing advisory roles at GCC and Premet SA de CV, and positions focused on market research and public relations early in Karina's career. Educational credentials include a Diplomado en Innovación from RedBox Academy, a Master’s degree in Business Management with a focus on Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey, and an academic exchange program at UC Berkeley Haas School of Business.