Sergio Balladares is a Senior Manager for Digital Consulting and Analytics at Visa, where they lead digital consulting initiatives for key issuers across Mexico, Central America, and the Caribbean. Their expertise in emerging areas such as Cryptocurrency and Generative AI has been pivotal in enhancing digital services and fostering client portfolio growth. Previously, Sergio founded and managed a digital media business, led digital transformation efforts across nine financial institutions at Promerica Financial Corporation, and established remote customer service channels at Banpro Grupo Promerica. With an MBA from INCAE Business School and a Bachelor's Degree from Universidad Centroamericana, Sergio demonstrates a strong commitment to leveraging financial technology for innovation in digital banking and financial services.
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