Geert Cools

Geert Cools has an extensive work experience, starting in 1993 with a role as a Brand Manager at Ferrero Europe. geert then worked at Danone Waters in various marketing positions, including Marketing Director for Danone Waters Brands Benelux. In 2005, Geert joined Campbell Soup Company, where they held roles such as VP Marketing Europe & General Manager Zone Nordic. In 2014, they founded BrandRacer BVBA and also worked at Omega Pharma, A Perrigo Company as the Vice President Sales & Marketing Branded Consumer Health Care and General Manager for Omega Pharma Netherlands. From 2016 to 2021, Geert served as Chief Business Officer Branded Consumer Self Care at Perrigo Company plc. geert is currently the CEO of Vision Healthcare NV.

Geert Cools completed their postgraduate studies in MEA Marketing & Stratégie at Université Paris Dauphine - PSL in 1992. Prior to that, they earned their Master's degree in Commercial Engineering from KU Leuven, having studied from 1987 to 1991.