Visit California
Rob Anaya is an experienced professional in the tourism and event management industry, currently serving as the Manager of Group Business at Visit California since January 2023, where responsibilities include enhancing Professional Meetings and Events programming to promote California as a leading meetings destination. Prior to this role, Rob Anaya spent over eight years at the San Diego Tourism Authority, culminating as the Director of Site and Client Experience, overseeing teams dedicated to creating exceptional meeting experiences in San Diego. Earlier career experiences include various roles focusing on client services and destination marketing within the organization. Rob Anaya began the career as Sales and Marketing Manager at California Sub-Meters, managing marketing initiatives and product sales. An educational background in Business Management was obtained from San Diego State University between 2007 and 2009.
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Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.