Visit California
Sommer McCormick is an experienced contracts manager at Visit California since July 2020, overseeing the contract and RFP process while ensuring adherence to procurement and policy procedures. Prior to this role, Sommer contributed to Visit California from 2006 to 2020 in various capacities, including product brand specialist and events contractor, where responsibilities included coordinating events for large groups, managing promotional budgets exceeding $250,000, and establishing strong vendor relationships. Previous experience includes roles as an executive assistant at State Street and project coordinator at Parexel, with a foundation in event coordination from Barclays. Education is ongoing at the University of Phoenix since 2003.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.