VISIT FLORIDA
Julie Blomquist is an experienced fact-checker and copy editor with a robust background in journalism. Currently serving as a Fact-Checker/Copy Editor at VISIT FLORIDA since January 2015, Julie edits articles for the state's official tourism marketing corporation, ensuring accuracy in national media publications. As a long-term Copy Editor at Sarasota Herald-Tribune since March 1988, responsibilities include managing reader letters, editing wire columns, and enhancing newspaper content under tight deadlines. Previous roles include editing and writing for Senior Friendship Centers and Visit Sarasota County, with skills honed in marketing, public relations, and grant writing through various professional development courses. Julie holds a Bachelor's degree in Journalism from the University of Missouri-Columbia and has completed continuing education courses related to public relations and interactive media.
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VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.