VISIT FLORIDA
Matsu Pfeiffer is a seasoned technology professional with extensive experience in leadership roles within the technology sector. Currently serving as the Director of Technology and Operations at VISIT FLORIDA since April 2012, Matsu previously held the position of Sr. Manager of Technology and Facilities at the same organization. Prior to that, Matsu worked at Deloitte as a Network Engineer, where responsibilities included leading the annual Disaster Recovery project and working with VMware and Oracle/Redhat for the Florida Retirement System project. Matsu's early career included roles as a Network Engineer at VISIT FLORIDA and as a Distributed Computer Systems Specialist at the Florida Department of Children and Families, where Matsu maintained infrastructure for multiple sites and supported the FLORIDA system mainframe.
This person is not in any teams
This person is not in any offices
VISIT FLORIDA
1 followers
VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.