Kristen Darby is a seasoned executive with extensive experience in membership development and organizational leadership. Currently serving as Sr Vice President of Membership & Development at Visit Orlando since January 2016, Kristen has previously held key roles such as Vice President of Relationship Management at The Institute of Internal Auditors and Chief Operating Officer at the Marketing Research Association. With a solid educational background, including a Bachelor of Science in Business Communications from Florida State University, Kristen has successfully managed membership growth, customer service excellence, and strategic initiatives for various associations, contributing to their overall success and member engagement.