Misty Goff

Misty Goff has a diverse work experience spanning over several decades. Misty started their career as an Account Executive at Advantage Advertising in 1989 and worked there until 1995. Misty then moved to KWIC 99.3 FM as an Account Executive for a year. In 1995, they joined MMGY Global as the Director of Intermediary Planning, where they oversaw strategic marketing and media planning for various travel and hospitality accounts. Misty specialized in B2B marketing strategies and successfully developed strategies for major brands such as Hyatt Hotels, Embassy Suites, and Starwood hotels. Misty joined Visit Orlando in 2014 as the Director of Convention Marketing, where they implemented marketing strategies to support convention sales and destination services teams. Misty later became the Director of Marketing, overseeing consumer marketing efforts in North America. Currently, they hold the position of Senior Director of Marketing at Visit Orlando, leading leisure advertising and marketing efforts for different segments, including domestic and multicultural markets.

From 1992 to 1995, Misty Goff attended Washburn University, where they earned a Bachelor of Science degree in Public Relations and Communications.