JJ Reich is a seasoned professional with extensive experience in press relations, product review management, and information technology consulting. As the Senior Press Relations Manager at Vista Outdoor Inc. since July 2010, JJ oversees press relations for prominent ammunition brands including Alliant Powder, CCI, Federal, HEVI-Shot, Remington, and Speer Ammunition. Prior to this role, JJ served as the Field Test Editor at NORTH AMERICAN MEDIA GROUP from July 2003 to June 2010, where responsibilities included managing product review articles and fostering relationships within the hunting and fishing industry. Earlier career experience includes working as an IT Consultant at Accenture from July 1997 to June 2003, focusing on systems analysis, project management, and technical writing. JJ holds a Bachelor of Science in Business Administration and Management from the University of Wisconsin-Stout, obtained in May 1997.
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