KM

Katie Meeker

Vice President Marketing at Visual Lease

Katie Meeker has a diverse work experience spanning over a decade. In their current position at Visual Lease as the Director of Product Marketing and Creative Services, they started in January 2023 and their role is ongoing.

Prior to joining Visual Lease, Katie worked at iCIMS for a significant period. Starting in October 2011, they were promoted to Manager, Customer Marketing and led teams dedicated to customer demand generation, customer engagement, and inside sales. Katie partnered with Sales and Cloud Services leadership to implement Salesforce.com.

In August 2014, Katie advanced to the role of Senior Manager, Customer Relationship Marketing at iCIMS. Katie received the iCIMS Manager of the Year award and was responsible for leading a cross-functional team in reimagining the company's Customer Support online outlets.

Katie continued to progress in their career at iCIMS, becoming the Senior Manager of Communication Planning and Advocacy Marketing from February 2018 to August 2019. In addition to managing Customer Marketing, they scaled the team with two focus areas: Customer Stories & Reference Management and Customer Advocacy & Advocacy Marketing.

In August 2019, Katie transitioned to the position of Director Customer Marketing at iCIMS and led the production of the inaugural INSPIRE virtual customer conference, which included various aspects such as identifying themes, tracks, customer stories, 3rd party speakers, celebrity guests, musical entertainment, and virtual event platform implementation.

Katie's work experience also includes roles as a Customer Communication & Events Coordinator at iCIMS and PR Intern positions at Asbury Lanes and TerraCycle. At Asbury Lanes, they coordinated customer user groups and developed marketing campaigns to support customer sales. At TerraCycle, they created editorial opportunities for the company's products in various publications.

Overall, Katie Meeker has a strong background in customer marketing, communication planning, and advocacy marketing, with a track record of leadership and achievements in driving customer engagement and support.

Katie Meeker obtained a Bachelor of Arts degree from Monmouth University in 2008. Their degree was in Communication, specifically in the field of Public Relations and Journalism, with a minor in English. In 2021, they received certification from the Product Marketing Alliance as a Customer Advisory Board Certified professional. Additionally, in July 2021, they became a Certified Influitive Program Manager through Influitive.

Links

Previous companies

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Timeline

  • Vice President Marketing

    March 1, 2024 - present

  • Director of Product Marketing and Creative Services

    January, 2023

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