Mercedes Iborra Broseta

Mercedes Iborra Broseta is a co-founder and COO of visualNACert, a company dedicated to promoting sustainability in agriculture through technology, enabling healthy consumption with minimal environmental impact. Mercedes has been an Endeavor Global entrepreneur since 2016 and was a founding partner of Norma Agrícola S.L., a firm focused on agro-food certifications and technology solutions from 2000 to 2014. Educational qualifications include an Agronomic Engineer degree from Universitat Politècnica de València, a Master's in advanced techniques for research in fruit cultivation from Universidad Miguel Hernández de Elche, business studies at Columbia University, and an Ignite programme at Cambridge Judge Business School. Mercedes has also participated in EY's Entrepreneurial #WinningWomen Europe Class and is currently involved with the Ministry of Agriculture, Fisheries and Food, and Globalgap for ecological agriculture consulting and auditing training.