Iris Ku

Iris Ku is an experienced brand and product manager with a solid background in developing and implementing marketing strategies to achieve business objectives. Currently serving as Brand Manager at Vita Green since August 2022, Iris previously held the same title at O'Farm (April 2017 - July 2022) and worked as a Product Manager at Cerebos (June 2015 - December 2016). Iris's career began as a Brand Manager at General Mills from July 2008 to June 2015. With a Bachelor's degree in Marketing and Advertising from Curtin University, Iris possesses extensive expertise in consumer research, product portfolio planning, and budget management, consistently delivering impactful marketing campaigns that meet consumer expectations and drive profitability.