Vital Farms
Kelly Frossard is a skilled marketing professional with comprehensive experience in brand management and event coordination. Currently serving as a Senior Associate Brand Manager at Vital Farms since June 2021, Frossard previously held the position of Brand Manager at Cece’s Veggie Co. and gained foundational experience as a Marketing Coordinator. Frossard's diverse skill set includes graphic design, content creation, and project management, demonstrated through roles at Austin Fit Magazine, Longhorn Run, and the Alpha Phi International Fraternity. With a Bachelor of Science in Advertising and another in Kinesiology and Exercise Science from The University of Texas at Austin, Frossard effectively blends marketing strategies with a strong understanding of consumer behavior.
Vital Farms
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Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide.