Suzanne Joiner

Suzanne Joiner has extensive experience in marketing and donor recruitment in various nonprofit organizations. Suzanne currently holds the position of Sr. Director of Targeted Marketing & Marketing Operations at Vitalant, where they are responsible for creating and evolving the first enterprise-wide marketing program to attract and recruit blood donors, volunteers, and financial donations. Suzanne oversees a team of 25 members and implements a scalable segmentation strategy to improve processes and enhance channel effectiveness. Prior to joining Vitalant, Suzanne worked as the Director of Targeted Marketing at the American Red Cross, where they developed and implemented multi-channel direct to donor marketing campaigns to drive donor awareness and grow donations. Suzanne also has experience as the Director of Direct Response Marketing and Donor Services at The Salvation Army Metropolitan Division, where they led strategic lifecycle development of direct-to-donor fundraising and marketing. Suzanne has a proven track record of successfully managing budgets and meeting revenue goals while decreasing program costs. Suzanne holds a Bachelor's degree in Marketing and has experience as a Marketing Specialist at SHRM and a Conference Coordinator at Salisbury University. Suzanne began their career as a Marketing Assistant - Internship at the University of Tennessee, where they contributed to the completion of a Corporate Sponsor program and developed direct marketing campaigns for women's sports.

Suzanne Joiner attended Salisbury University - Perdue School of Business from 1996 to 2000, where they earned a Bachelor of Science degree in Marketing. During the same period, they also obtained a second Bachelor of Science degree in Management Information Systems from the same institution. Additionally, Suzanne has a certification as a DMA Certified Marketing Professional, which they received from the Data & Marketing Association (DMA) in December 2016. There is no information available regarding their enrollment or completion of any other degree or field of study at Northwestern University - Center for Nonprofit Management.