Ali Hall

Ali Hall serves as the Head of Pricing and Underwriting Governance at Vitality since March 2022, previously holding the role of Pricing and Underwriting Governance Manager at Vitality UK from June 2012 to April 2022. Ali’s extensive experience in pricing and underwriting includes a tenure as Pricing Implementation Manager at Aviva UK from May 2003 to June 2012, where key achievements involved product rationalization and the creation of underwriting academies. Ali's skill set encompasses implementing pricing philosophies, managing cross-functional product development, and leading operational teams to enhance efficiency and ensure business risk governance. Educational background includes studies at Barton Peveril College from 1994 to 1996.