Bernarda Popovic

Bernarda Popovic is an accomplished marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as Head of Marketing UK&I at Vitamin Well Group since June 2024, Bernarda previously held the position of Head of Marketing for UK & Ireland at GoStudent, an innovative EdTech company. Prior to that, Bernarda had a significant tenure at Red Bull, where roles included Marketing Lead Organics, Head of Brand Marketing, and Senior Brand Manager, contributing to impactful campaigns and brand strategies. Bernarda's earlier experience includes roles at Campari Group and Red Bull in various marketing functions, alongside foundational internships in market research and administration. Academically, Bernarda holds a Master of Philosophy in Social and Developmental Psychology from the University of Cambridge and a Bachelor of Arts in Psychology with a minor in Management from Webster University Vienna.