Petter Ericson Hållèn

Petter Ericson Hållèn is an accomplished marketing professional with extensive experience in both digital and traditional marketing within the FMCG sector. Since August 2016, Petter has served as the Nordic Marketing Manager at Vitamin Well AB, overseeing budget and staff responsibilities while implementing social media strategies, influencer marketing, and sponsorships. Prior to this role, Petter held positions at Lagardére Sports as a Brand Manager, where responsibilities included communication and marketing for high-profile events, and at Dagens Nyheter as a Reporter, with over 100 published articles. Petter's educational background includes a Master's degree in Journalism from JMK and a Bachelor's degree in Political Science and Government from Uppsala University.