Yaffa Cohen-Ifrah

Yaffa serves as Vitech’s Senior Vice President of Marketing. In this role, Yaffa is responsible for all aspects of Vitech’s marketing strategy, brand positioning, messaging, public relations, corporate and marketing communications, lead generation and marketing operations.

Yaffa is an expert with hands-on experience in B2B Tech Marketing. Prior to joining Vitech, Yaffa was the Chief Marketing Officer and Head of Corporate Communications at Sapiens. Prior to her time with Sapiens, she has over 20 years of experience in a variety of investor relations roles for global publicly traded companies.

Yaffa holds a Bachelor of Science in Biology from Tel Aviv University, as well as a Master’s of Business Administration in Finance and Marketing from Pace University.