Eng Shin Tay

Eng Shin Tay is a Senior Ad Tech Manager and Ad Product Manager at Viu since July 2022, specializing in Ad Tech Product Management, enhancement, troubleshooting, and product marketing for the local business team. Previously, Eng held the role of Regional Ad Operation Lead at iflix, WeTV, and Tencent from May 2020 to June 2022, where responsibilities included leading ad product management and operations for overseas online video ad businesses. Prior experience includes serving as a Publisher Engagement Manager at AnyMind Group, managing publisher growth under the Google Certified Publisher Partner program, and as a Google Ads Account Manager, achieving consistent revenue growth. Eng also contributed to business development at Selangor Information Technology & Digital Economy Corporation and supported the sales and marketing strategy at Tan Chong Group. Eng holds a degree in International Business from National Chengchi University and is currently enrolled in a Product Manager Accelerator program.