Marketing and Advertising

The Marketing and Advertising team at ViuTV is responsible for promoting the company's diverse television content to Hong Kong audiences and potential advertisers. This team develops and executes marketing strategies to enhance viewership, manages advertising sales to secure revenue, and collaborates with content creators to ensure alignment between promotional materials and ViuTV's brand image. They also work closely with international partners to feature global news and sports events, thereby broadening the channel's appeal.