Cheng Yu Shih

Cheng Yu Shih is a skilled public relations and marketing professional with diverse experience across major fashion brands. Currently serving as a Public Relations Manager at VIVAIA, Cheng Yu Shih develops global communication strategies and manages high-profile events, achieving notable successes such as a marketing campaign for International Women's Day and the launch of a pop-up store in the United States. Previous roles at UNIQLO included PR Coordinator and Assistant PR Manager, where Cheng Yu Shih established a livestream team and organized impactful promotional events. Prior experience encompasses positions at Calvin Klein, NEIL BARRETT, and a content marketing role at 上海美特斯邦威服饰股份有限公司, as well as an internship at Vogue. Cheng Yu Shih holds a Master's degree in Fashion Management from Parsons School of Design and a Bachelor's degree in International Business from National Chengchi University.