Claire Hui is the founder of VIVI Naturals, a globally inspired wellness brand established in 2019, focusing on combining beauty with wellness through traditional herbal remedies and modern science. Prior to this, Claire held various roles including Project Manager at The Borman Group, where responsibilities included aligning branding strategies across departments, and as an M.B.A. Associate at FactoryMade Ventures, leading market research and strategic planning for entertainment IP. Previous experience includes positions as Consultant at One Eighteen Advertising, Brand Manager at Desire Obtain Cherish, Digital Marketing Production Coordinator at redCola Music, and Design and Systems Operations Specialist at Tunedge Music. Educational credentials include an M.B.A. from UCLA Anderson School of Management and a Bachelor’s degree in Music Production & Engineering from Berklee College of Music.
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