Mitch Mann currently serves as the Chief Executive Officer of BoardCo Inc. since November 2004, having also held the position of Vice President of Sales and Marketing, where responsibilities included overseeing all sales and marketing efforts for BoardCo, M&M Watersports, and associated retail channels. In addition, Mitch Mann has been an Online Sales Manager, managing the online sales for BoardCo's website. Since October 2023, Mitch serves as an AI Evangelist and Executive Trainer at Vjal Institute and has been a member of YPO since December 2022. From January 2016 to January 2022, Mitch held a board member position with the Water Sports Industry Association, and previously worked as the Sales Manager for M&M Watersports, managing boat and accessory sales from June 2002 to November 2004.