Nikolay Shkolin

Nikolay Shkolin is an experienced professional in user acquisition and online marketing, currently serving as the Head of the UA team at MY.GAMES since February 2019, where responsibilities include team building, marketing strategy formulation, and global traffic acquisition. Prior roles include Lead UA Manager at Mail.Ru Group, Head of Online Marketing at 101XP, and various positions at Mail.Ru Group, including Functional Head and Analyst/Traffic Manager. Additional experience includes managing CPA programs at AdLabs Media Network and sales management in internet advertising at RetailMedia and It-группа. Nikolay holds degrees in project management and technical fields from institutions focused on applied informatics and engineering.