Brenda Romero

Brenda Romero has a diverse work experience in data analysis and mining. Brenda is currently working as a Data Lead at VMLY&R Commerce, where they manage and develops information segments and establishes competitive business models through data analysis. In their previous role as a Data Mining Specialist at Geometry México, Brenda extracted data from various sources and used it to create loyalty program measurement models, identify improvement opportunities, and develop effective marketing campaigns. Brenda also worked as a Junior Data Analyst at Geometry México and IGS Marketing, where they gained experience in data segmentation, geomarketing, and data reporting. Brenda is skilled in using data analysis tools and creating presentations to communicate results effectively.

Brenda Romero obtained a degree in Economics from the Universidad Nacional Autónoma de México. Brenda pursued the field of study in Econometrics and Quantitative Economics from 2014 to 2018.