Casey Buck

Casey Buck is an experienced Director of Analytics at VMLY&R COMMERCE since November 2022, with a robust background in data analytics spanning over a decade. Prior roles include Client Consultant for ConAgra at IRI, where integration of big data into visual technology platforms facilitated dynamic consumer insights. As Senior Client Analyst for Henkel Corp, Casey utilized IRI data services to enhance decision-making for the Beauty Care division. Additional experience includes consulting for Tyson Foods as a Client Analyst and managing operations for key clients at IRI. Earlier positions with Mintel and internships at Weber Shandwick and Winning Strategies Washington further developed research and analytical skills. Casey holds a Master of Arts in Public Policy from the Harris School of Public Policy at the University of Chicago and a Bachelor of Arts in Political Science and English from the University of Michigan.