Erick Vazquez

Erick Vazquez has a diverse work experience in the field of marketing and brand management. Erick started their career at Red Bull as a Trade Marketing Coordinator, where they focused on brand strategy and execution in Off-Trade channels. Erick then moved on to become a Sales and Trade Marketing Analyst, where they supervised sales force activities and supported forecasting processes.

After Red Bull, Vazquez worked at Jose Cuervo as a Fieldmarketing Executive, where they were responsible for the development, promotion, and execution of the Jägermeister brand in the southeastern region of Mexico. Erick also coordinated and supervised on-trade activations in mid-high energy accounts.

Vazquez then joined Pernod Ricard as a Global Brand Manager Jr. for House of Tequila, specifically Altos Tequila. In this role, they designed and managed global brand and activation activities, as well as developed image toolkits and activation materials for the NAFTA region. Erick also successfully launched the special edition Altos Huichol in multiple countries.

After Pernod Ricard, Vazquez became a Brand Manager for Dark Spirits at Campari Group, where they worked on category portfolios for various spirits, including rum, brandy, and liqueur. Erick was responsible for preparing marketing plans, designing activations and experiences, and developing marketing strategies for various brands.

Currently, Vazquez works at VMLYY&R Commerce as a Strategic Shopper & Insights LATAM Lead. Erick is responsible for designing and managing shopper strategies for the Coca Cola Company Beverage Portfolio in Latin America. Erick also develops 360 strategies for emerging categories and communication strategies for SC Johnson Latin American brands.

Erick Vazquez's education history is as follows:

- From 2023 to 2024, Erick attended Questrom School of Business, Boston University, where they pursued a Master of Business Administration (MBA) degree in Business Administration and Management, General.

- In 2016 and 2017, Erick studied at The University of Manchester, where they earned an MSc Marketing degree with a focus on Marketing, Advertising & Retail.

- In 2013 and 2014, Erick attended Tecnológico de Monterrey, where they completed a diploma program in TRADE & SHOPPER MARKETING.

- From 2011 to 2012, Erick studied at Universidad Iberoamericana, Ciudad de México, where they completed a diploma program in BRANDING.

- From 2007 to 2011, Erick attended Instituto Tecnológico Autónomo de México, where they obtained a Bachelor's degree in Administration with a focus on Mercadotecnia/Finanzas.

- Prior to their university education, Erick studied at Colegio Aleman Alexander von Humboldt from 1991 to 2006. The details of their degree or field of study during this time are not provided.

In addition to their education, Erick has obtained various certifications:

- In September 2023, Erick completed the "Design Thinking: Experiencia del cliente" certification from LinkedIn.

- In October 2022, Erick obtained the "Innovation Management" certification from Erasmus University Rotterdam.

- In September 2021, Erick completed the "Decision-Making in High-Stress Situations" certification from LinkedIn.

- In December 2019, Erick earned the "IAB Digital Marketing and Media Foundations Certification" from Esade.

- In April 2017, Erick obtained the "Content, Advertising & Social IMC" certification from Northwestern University.

- In September 2016, Erick completed the "Viral Marketing and How to Craft Contagious Content" certification from Wharton Executive Education.

- In May 2015, Erick obtained the "Advanced English Certification" from IELTS Official.

- In January 2015, Erick completed the "An Introduction to Consumer Neuroscience & Neuromarketing" certification from Copenhagen Business School.