Jerry Roback

Jerry Roback is an experienced strategy professional currently serving as Strategy Director at VML since November 2022. Prior to this role, Jerry held positions such as Sr. Brand Strategist at Landor, Strategy Lead at Wunderman Thompson, and Founder/President at Anti-Grain Foods. Additional experience includes roles as Digital Strategist at WhiteWave Foods, Associate Strategist in Innovation at Sterling-Rice Group, and various positions at Razorfish where Jerry contributed to digital innovation and user experience. Early career experience includes a role as a Creative Apprentice and a Summer Associate at CLEAR, along with an internship at Unilever. Jerry Roback holds an MS in Business, Creative Brand Management from VCU Brandcenter and a BA from Indiana University Bloomington, with additional education from Springboard and Semester At Sea.