Buday Viktória

Buday Viktória has extensive work experience in the marketing and communications field. Buday started their career as an Account Assistant at Publicis in 2000, eventually progressing to the role of Account Manager. At Publicis, they managed accounts for various clients, including British Airways, MOL Group, L'Oréal, and Vredestein.

In 2005, Buday joined Publicis as a Strategy Planner, where they localized brand positioning for clients such as Coke Light, Gösser, Soproni, and Heineken. Buday also received specialized training at Publicis London.

In 2007, Buday joined Telekom HU as a Brand Manager, where they adapted the international brand strategy to the local context and worked with various stakeholders in and around the company. Buday later became the Head of Brand Management, overseeing corporate brand identity, research management, and budget management.

In 2014, Buday joined Magyar Telekom as the Lead of Brand, Sponsorship, and Event. Buday managed a team of 10 people and was responsible for event management, partnership management, digital competence development, and brand management. Buday later became the Head of Brand Management, guiding colleagues in corporate brand identity management, research, employer branding, and sustainability communications.

In 2016, Buday became the Business Director at Cheil Centrade Hungary, where they set up an office in Budapest and ensured efficient business management.

From 2017 to 2020, Buday worked at Vodafone as a Senior Communications Manager, overseeing strategy, campaign management, and team leadership. Buday then became the Snr Communications Manager at Vodafone Hungary, focusing on mobile and social media communications.

In 2021, Buday joined Vodafone Business as the B2B Communications Lead, responsible for marketing communications for small, medium, and large enterprises. Buday developed the Customer Value Proposition and led stakeholder management and strategy-building processes.

Currently, Buday is the Integration Brand Lead at Vodafone Hungary, starting in 2023.

Note: The provided information does not include specific end dates for some roles, indicating that Buday might still be in those positions.

Buday Viktória obtained a Postgraduate Degree in Innovation and Design Thinking from Emeritus in 2021-2022. Prior to that, they also acquired another Postgraduate Degree in Digital Business Strategy from the same institution in 2020-2021. In 2004-2006, they attended Eötvös Loránd University, where they studied Cultural Anthropology. Previously, from 2002 to 2004, they pursued a Master of Arts (MA) in Communications with a specialization in Audiovisual Studies at the University of Sciences of Szeged in Budapest. In 1996-2000, they obtained a Bachelor of Economist degree in International Relations and Affairs from the College of Foreign Studies and Trade. Lastly, in 1992-1996, they completed their high school education at the High School of Ferenc TOLDY in Budapest, earning a High School diploma with a focus on English and German languages.