Meer Irfan Ali

Meer Irfan Ali has a diverse range of work experience in the field of digital marketing and eCommerce. Meer Irfan is currently working as the Vice President of Digital Marketing & eCommerce at Vodafone Idea Limited, where they are responsible for driving growth on the Vi app/web in terms of customer acquisitions, retention, transactions, and revenue. Meer Irfan leads a team of various specialists and agency teams.

Prior to their current role, they held the position of General Manager of Digital Marketing & eCommerce at Lifestyle International Pvt Ltd from 2018 to 2021. In this role, they successfully grew sales on the app, website, marketplaces, and stores by implementing various marketing strategies such as google ads, social media ads, affiliate marketing, and more. Meer Irfan also launched private labels on popular marketplaces and enabled digital as a driving force for store walk-ins and sales.

Before that, Meer worked as the Lead of Digital Analytics & Marketing at UnitedHealth Group from 2017 to 2018. Meer Irfan oversaw the setup of an offshore analytics team to optimize paid, owned, earned, and social media campaigns. Meer Irfan also managed P&L, stakeholders, teams, agencies, vendors, and partnerships.

From 2014 to 2017, they served as the Senior Manager of Digital Marketing at Diageo, where they enabled digital marketing to drive brand growth, increase online sales, and optimize various digital media programs.

Meer also gained valuable experience as a Program Manager of Global Digital Marketing & Analytics at Cypress Semiconductor Corporation from 2013 to 2014 and as a Manager of Digital Analytics & Marketing at Fidelity Investments from 2009 to 2013. In these roles, they set up and managed large analytics teams and oversaw various digital marketing initiatives.

Earlier in their career, Meer worked at IBM as a Specialist in Web Marketing, Ops & Analytics from 2007 to 2009, where they managed websites and led marketing programs for software, hardware, and services.

Meer Irfan also served as a Visiting Faculty and Guest Speaker on Digital Marketing, Website/App Management, and Digital Analytics at Learning Catalyst from 2006 to 2009.

Overall, Meer Irfan Ali has a strong background in digital marketing and eCommerce, with extensive experience in driving sales, optimizing media campaigns, managing teams, and implementing successful marketing strategies.

Meer Irfan Ali completed their Executive General Management Programme from the Indian Institute of Management Bangalore in 2019-2020. Prior to that, they obtained a BE degree in Information Science from Visvesvaraya Technological University in 2003-2007. In addition to their formal education, they hold certifications in Google AdWords and Google Analytics from Google, as well as certifications in Enterprise Resource Planning, Project Management, and Six Sigma from the Indian Institute of Business Management and Studies.