Arturo Diaz

Arturo Diaz is a seasoned professional with extensive experience in Ecommerce Growth, Conversion Rate Optimization (CRO), and Analytics, currently serving at Vodafone since August 2019. Arturo is responsible for the product strategy within Vodafone España's Ecommerce, overseeing the execution of key initiatives and ensuring alignment across various specialties such as SEO, UX, and IT. Prior roles include web analyst positions at Samsung España and Toyota España, where Arturo focused on digital analytics and optimization. Additionally, Arturo has contributed to the academic field as a professor in the Advanced CRO & Analytics Program at UNIR. With a Master's in Digital Marketing and E-Commerce from EAE Business School and expertise in SQL Server, Arturo combines analytical skills with practical experience to enhance user experience and conversion rates.